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In today's competitive market, understanding your customers is no longer a luxury-it's essential for survival and growth. While many businesses recognise the importance of feedback, the actual process of collecting it can be clunky, time-consuming, and yield poor results. This is where a well-structured customer feedback form template becomes your secret weapon. It’s not just about asking questions; it's about asking the right questions in the right way to unlock actionable insights.
A great template streamlines this entire process, ensuring you gather consistent, high-quality data that can inform product development, improve your services, and ultimately boost your bottom line. This guide moves beyond simple downloads to explore the best websites and platforms that offer robust templates. We’ll analyse their real-world applications, highlight their limitations, and provide screenshots and direct links for each option.
Our goal is to help you find the perfect solution to start turning customer opinions into your most valuable asset. To unlock growth and truly leverage the power of customer insights, you can delve deeper into various strategies, including these 10 proven ways to collect customer feedback. Let's find the right tool to revolutionise how you connect with your audience.
1. Testimonial Donut
Testimonial Donut presents itself not just as a tool, but as a comprehensive reputation management system. It excels in transforming the often-manual process of collecting feedback into a fully automated, multi-channel engine. For professionals like mortgage brokers, accountants, and digital agencies, this platform provides a robust framework to systematically gather and leverage customer sentiment.
What sets Testimonial Donut apart is its laser focus on streamlining the entire feedback lifecycle. From initial request to public showcase, every step is optimised for efficiency and impact. This isn't just a place to find a generic customer feedback form template; it’s a platform designed to ensure those forms get completed and convert into powerful social proof.
Standout Features & Analysis
- Multi-Channel Automation: The platform automates review requests via email, SMS, and even phone calls, meeting customers where they are most responsive. Its smart follow-up sequence, sending up to four reminders, is a key reason users report a significant increase in review volume, particularly on Google.
- Seamless CRM Integration: With native integrations and support for platforms like Zapier and n8n, Testimonial Donut slots directly into your existing workflows. A broker can trigger a review request automatically from their CRM the moment a loan is settled, eliminating manual tasks and ensuring no opportunity is missed.
- Video Testimonial Collection: This is a significant differentiator. The platform simplifies video feedback collection, removing technical barriers for your clients. This allows businesses to capture authentic, high-impact testimonials that build trust far more effectively than text alone.
- Centralised Review Management: You can import existing reviews and set up auto-imports from major platforms like Google, G2, and Capterra. All feedback is consolidated into a single, easy-to-manage dashboard, providing a clear overview of your online reputation.
- Customisable Website Widgets: Displaying your hard-earned reviews is effortless. The platform provides customisable widgets that can be embedded directly onto your website, styled with your brand’s colours and logo to enhance credibility and drive conversions.
Practical Implementation
For a car detailer, this means sending an automated SMS with a review link as soon as a customer picks up their vehicle. For a digital agency, it means showcasing glowing video testimonials from satisfied clients directly on their services page to attract new leads. The system is designed for immediate, practical application across various service-based industries.
Access and Pricing:Testimonial Donut offers a 30-day free trial to explore its full capabilities. The paid plans are affordably structured, starting at US$29 per month to remove their branding from the widgets.
Website: testimonialdonut.com
2. ProBizTemplates
ProBizTemplates offers a straightforward and professional customer feedback form template ideal for small businesses needing a simple, yet polished, document. Unlike complex online survey tools, this template provides a tangible, printable document that can be handed to clients after a service, such as at a car detailing appointment or a final mortgage brokerage meeting.
Its main advantage lies in its simplicity and accessibility. For just a few dollars, users get an instantly downloadable file that is fully editable in common programs like Microsoft Word and Google Docs. This makes customisation incredibly easy, allowing you to quickly add your logo and adjust colours to match your brand identity without any design expertise.
Key Features & Analysis
- High Compatibility: Fully editable in Microsoft Word and Google Docs, ensuring almost any business can access and modify it.
- Practical Customisation: Users can change titles, fonts, and colours to align with their business branding. The template includes essential sections for customer details and specific feedback questions.
- Standard Sizing: Available in both US Letter and A4 sizes, making it practical for international businesses and standard office printers.
Our Take: This is the perfect solution for service-based professionals who prefer a classic, document-based approach to feedback collection. It strips away unnecessary complexity, focusing on core functionality.
The primary limitation is its lack of digital-native features like automated data collection or analytics. It’s a purely manual tool, best suited for businesses with lower client volume or those who prefer a personal touch.
- Price: $2.49 (one-time purchase)
- Access: ProBizTemplates Customer Feedback Form
3. Etsy
Etsy serves as a massive marketplace for independent creators, offering a vast and varied collection of customer feedback form template designs. It’s an ideal platform for businesses seeking a specific aesthetic, from minimalist and modern to colourful and playful. Instead of a single corporate style, you get access to thousands of unique options suitable for niche industries like boutique agencies, beauty salons, or creative freelancers.
The primary appeal is the sheer diversity and affordability. Many templates are designed for easy editing in popular programs like Canva, Microsoft Word, or Adobe InDesign. This allows for deep customisation, ensuring the final document perfectly matches your brand’s visual identity. Because you’re buying from individual designers, you can often find templates tailored to very specific service-based businesses.
Key Features & Analysis
- Unmatched Variety: A huge selection of designs, styles, and layouts from thousands of independent sellers ensures you can find a unique fit for your brand.
- Multiple Editable Formats: Templates are commonly available as Canva, Word, and PDF files, providing flexibility in how you customise them.
- Niche-Specific Designs: Many sellers create forms tailored for specific industries, such as real estate, photography, or coaching services.
Our Take: Etsy is the go-to for businesses that want a feedback form with personality. It empowers you to support small creators while finding a template that truly stands out.
The main consideration is quality variance; since sellers differ, it’s crucial to read reviews and check file compatibility before purchasing. Some templates may also require a specific app, like a paid Canva subscription, for full functionality.
- Price: Varies (typically $3 - $15, one-time purchase)
- Access: Etsy Customer Feedback Form Templates
4. Snapforms
Snapforms provides a powerful and secure customer feedback form template specifically geared towards Australian businesses. This platform excels at creating mobile-responsive online forms that can be easily shared or embedded, making it a great fit for digital agencies or buyer's agents who need a modern, streamlined feedback process. Its major differentiator is its commitment to local data security.
The platform features a user-friendly drag-and-drop builder, which allows for extensive customisation without needing any coding knowledge. You can tailor the form's fields, design, and logic to gather precise information. This makes it a versatile tool for various service-based industries looking for a reliable, professional-grade online feedback solution.
Key Features & Analysis
- Secure Australian Data Storage: All data is hosted locally in Australia, a critical compliance feature for businesses handling sensitive client information.
- Drag-and-Drop Builder: An intuitive interface allows for easy creation and modification of forms, ensuring they perfectly match your feedback requirements.
- Mobile-Responsive Design: Forms are optimised for all devices, ensuring a seamless experience for customers providing feedback on their phones, tablets, or desktops.
Our Take: Snapforms is the ideal choice for Australian businesses that prioritise data sovereignty and require a flexible, user-friendly online form builder. It’s a significant step up from basic templates.
The main drawback is its pricing structure, which is not transparent and requires contacting the provider for a quote. Additionally, while the basic builder is simple, mastering its more advanced features may involve a learning curve.
- Price: Contact provider for pricing
- Access: Snapforms Client Feedback Form
5. Typeform
Typeform redefines the customer feedback form template by transforming it into an interactive, conversational experience. Instead of presenting a static list of questions, its signature one-question-at-a-time format keeps users engaged, which can significantly boost completion rates. This approach is ideal for digital agencies or modern businesses aiming to capture feedback in a way that feels less like a survey and more like a conversation.
Its strength lies in powerful customisation and automation. Users can fully brand their forms with logos, custom colours, and background images to create a seamless brand experience. With over 300 integrations, you can automatically send feedback to a Slack channel, create a new contact in HubSpot, or populate a Google Sheet, streamlining your entire workflow. You can learn more about how to effectively use a customer feedback form here.
Key Features & Analysis
- Interactive Format: Presents questions one by one, creating a dynamic and engaging user experience that encourages completion.
- Extensive Customisation: Offers deep branding options, allowing you to fully align the form’s appearance with your business identity without needing to code.
- Robust Integrations: Connects with over 300 tools like Slack, HubSpot, and Google Sheets to automate data collection and follow-up actions.
- Advanced Analytics: Provides built-in analytics to track response rates, completion times, and individual question performance.
Our Take: Typeform is the top choice for businesses prioritising user experience and automation. Its beautiful, interactive design makes giving feedback enjoyable, leading to higher quality insights.
The main limitation is its pricing structure. The free plan is quite restrictive on response numbers, and premium plans can be costly for sole traders or small businesses with limited budgets.
- Price: Free plan available (with limitations); Paid plans start from $25 USD/month
- Access: Typeform Customer Feedback Template
6. Microsoft Create
For businesses already invested in the Microsoft Office ecosystem, Microsoft Create offers an excellent customer feedback form template powered by Microsoft Forms. This solution stands out for its seamless integration and no-cost access for anyone with a Microsoft account, making it perfect for digital agencies or accountants who rely on tools like Teams and Outlook.
The platform provides a fully digital experience, from creation to data analysis. Its drag-and-drop interface simplifies the process of building a customised form, allowing you to add various question types, apply themes that match your branding, and set up anonymous submissions. The real power lies in its ability to automatically collate responses in real-time, which can then be easily exported to Excel for deeper analysis.
Key Features & Analysis
- Native Integration: Works flawlessly within the Microsoft 365 suite, allowing for easy sharing via Teams, Outlook, or a direct link.
- Fully Customisable: Offers extensive options to change questions, add logic, and apply branded themes to your forms.
- Automated Data Collection: Responses are automatically collected and visualised with charts and graphs directly within Microsoft Forms.
Our Take: This is an unbeatable choice for any business that already operates within the Microsoft environment. The convenience of a free, integrated, and powerful form builder is hard to ignore.
The main limitation is its dependency on the Microsoft ecosystem; users must have a Microsoft account to create and manage forms. While powerful, its capabilities are confined to what Microsoft Forms offers, which may be less extensive than specialised survey platforms.
- Price: Free (with a Microsoft account)
- Access: Microsoft Create Customer Feedback
7. SurveyMonkey
SurveyMonkey is a powerhouse in the survey world, offering an expert-designed customer feedback form template built for businesses that prioritise data-driven insights. It moves beyond simple collection to provide robust analytics, making it ideal for a digital agency tracking campaign success or an accountant wanting detailed service feedback. Its platform is designed to turn raw opinions into actionable intelligence.
The platform’s strength lies in its powerful analytical tools and customisation. You can create mobile-friendly surveys with various question types, integrate with other business software, and analyse responses in real time. This allows for a dynamic and professional approach to understanding client sentiment, a step up from basic document-based forms.
Key Features & Analysis
- Robust Analytics: Offers real-time reporting, data filtering, and crosstab reports to deeply analyse feedback.
- High Customisation: Provides a wide array of question types, skip logic, and theme options to create a branded, intelligent survey.
- Seamless Integration: Connects with popular tools like Salesforce, Marketo, and Slack to streamline data workflows.
Our Take: For businesses ready to invest in a sophisticated feedback system, SurveyMonkey is an industry standard. Its analytics transform customer opinions into strategic insights that can drive genuine business improvements.
The primary limitation is cost. While a free plan exists, it's quite restrictive on features and the number of responses you can view. To unlock its true potential, a paid subscription is necessary, which may be a significant expense for smaller businesses.
- Price: Free plan available (limited); Paid plans start from approx. $49 AUD/month
- Access: SurveyMonkey Customer Reviews Template
8. Etsy Australia
Etsy Australia offers a unique take on feedback management with its Customer Feedback Tracker, a specialised Google Sheets template. Rather than a customer-facing collection tool, this product is designed for internal use, allowing businesses like digital agencies or buyer's agents to systematically organise and analyse insights gathered from various channels. It moves beyond a simple form and provides a framework for action.
The template's strength is its organisational power. It helps you consolidate feedback from emails, calls, and surveys into one central hub. This is ideal for identifying recurring issues and tracking trends over time, transforming raw data into a clear roadmap for service improvements without needing complex software.
Key Features & Analysis
- Google Sheets Format: The template is built for Google Sheets, making it instantly accessible and easy for anyone with basic spreadsheet skills to use and share.
- Visual Organisation: It uses colour-coded statuses (e.g., "Open," "In Progress," "Resolved") to give a quick visual overview of how feedback is being handled.
- Trend Identification: A reoccurrence tracker helps you pinpoint frequently mentioned issues, which is crucial for prioritising fixes or training.
Our Take: This isn't a customer feedback form template for collection but a powerful backend tool to manage the data you've already gathered. It’s perfect for businesses that need to get organised and turn feedback into actionable insights.
The main limitation is that it doesn't collect feedback directly; you still need a separate form or method to gather the initial comments from clients. It is purely a management and analysis solution.
- Price: AU$20.76 (one-time purchase)
- Access: Etsy Customer Feedback Tracker
9. Qualtrics
Qualtrics offers an enterprise-grade customer feedback form template ideal for businesses that require sophisticated data analysis and automation. Their Online Purchase Feedback Survey is a powerful starting point, designed to capture detailed insights at a critical touchpoint in the customer journey. This platform moves far beyond simple forms, providing a comprehensive experience management solution.
Its main advantage is the depth of its analytical capabilities. Qualtrics is built for organisations that want to not just collect feedback, but also analyse trends, trigger automated workflows, and integrate data with other business systems like a CRM. The platform's secure and compliant environment makes it a trusted choice for digital agencies and financial services handling sensitive client information.
Key Features & Analysis
- Expert-Built Templates: Comes with prebuilt logic and questions, saving time and ensuring you ask the right things from the start.
- Automated Workflows: Allows you to set up triggers, such as sending a follow-up email to a detractor or alerting a manager about a poor review in real-time.
- Advanced Customisation: Provides extensive control over branding, design, and survey logic to match specific business requirements.
- Secure Data Handling: Offers a secure, compliant platform, which is critical for sectors like mortgage brokerage and accounting.
Our Take: This is the go-to platform for data-driven businesses needing more than a basic form. It excels at turning customer feedback into actionable intelligence.
The primary limitation is its potential complexity. New users may face a learning curve, and accessing its full suite of advanced features requires a paid subscription.
- Price: Free template available (advanced features require paid plans)
- Access: Qualtrics Online Purchase Feedback Survey
10. Jotform
Jotform offers a highly versatile Product Customer Feedback Form template powered by one of the most intuitive drag-and-drop builders available. It stands out for its deep customisation and integration capabilities, making it a great choice for digital agencies or buyer's agents who need to connect feedback data with other business applications seamlessly. The platform allows you to create mobile-responsive forms that can be embedded on a website or shared via a direct link.
Its main strength is the sheer flexibility it offers without requiring any coding knowledge. You can easily modify fields, add conditional logic, and connect your form to over 100 apps like Google Sheets, Dropbox, or PayPal. This automation is ideal for businesses looking to streamline their workflow and get real-time notifications on submissions.
Key Features & Analysis
- Drag-and-Drop Builder: An extremely user-friendly interface allows for quick creation and modification of forms.
- Extensive Integrations: Connects with over 100 third-party applications, automating data transfer and follow-up actions.
- Mobile-Responsive Design: Forms are automatically optimised for viewing and completion on any device, from desktops to smartphones.
- Multiple Sharing Options: Embed forms directly into your website, share via a URL, or generate a QR code for physical locations.
Our Take: Jotform is an excellent all-rounder for businesses that have outgrown simple document templates and need a powerful, automated, and user-friendly online form solution.
The primary limitation is found in the free plan, which caps monthly submissions and total storage, pushing businesses with higher volume towards paid subscriptions. However, the available features provide significant value, as you can explore in this client feedback form example.
- Price: Free plan available; Paid plans start from $34/month
- Access: Jotform Product Customer Feedback Form
11. AidaForm
AidaForm offers a versatile and modern customer feedback form template designed for businesses that need a digital-first solution. Its strength lies in combining an intuitive drag-and-drop builder with powerful features, making it easy to create polished, professional forms without any coding knowledge. The platform is ideal for digital agencies or service providers wanting to embed forms directly into their websites or share them via a direct link.
Unlike static document templates, AidaForm provides an interactive experience for the user. Its forms are fully responsive, ensuring they look great and function perfectly on any device, from desktops to smartphones. This adaptability is crucial for capturing feedback immediately after a digital interaction or service delivery. The platform also includes secure data storage and spam protection, addressing key online security concerns.
Key Features & Analysis
- Fully Customisable: The intuitive form builder allows for complete customisation with various field types, colours, and branding options to align with your business identity.
- Flexible Sharing: Forms can be easily embedded onto a webpage or shared via a direct URL, providing multiple channels for feedback collection.
- Responsive Design: Automatically adapts to any screen size, offering a seamless experience for customers on mobile phones, tablets, or computers.
Our Take: AidaForm is an excellent entry-point for businesses transitioning from paper to digital feedback. The free plan is robust enough for small-scale operations, offering a secure and professional way to gather insights.
The main limitation is the restrictions on the free plan, which limits the number of monthly submissions and total storage. Businesses with high client volume or those needing advanced features like payment integrations will need to upgrade to a paid plan.
- Price: Free plan available; Paid plans start from $10 USD/month
- Access: AidaForm Customer Feedback Template
12. Formsite
Formsite offers a powerful and highly customisable customer feedback form template powered by a robust drag-and-drop builder. It’s designed for businesses that require more than a static document, providing a dynamic solution that integrates seamlessly into digital workflows, perfect for a digital agency or a modern buyer’s agent.
Its standout feature is the intuitive, no-code form builder that allows for deep customisation. You can easily embed the mobile-responsive form on your website or share it via a direct link. The platform also supports real-time notifications, ensuring you receive feedback instantly, allowing for rapid follow-up with clients.
Key Features & Analysis
- Drag-and-Drop Builder: Easily add, remove, and reorganise form fields without needing any coding expertise, making it simple to create a tailored feedback form.
- Versatile Integrations: Connects with numerous platforms like Salesforce, Mailchimp, and Google Sheets to automate your data collection and marketing processes.
- Multiple Sharing Options: Embed forms directly onto your website for a seamless user experience or share a direct link for quick access.
Our Take: Formsite is a fantastic choice for businesses ready to move beyond basic documents and implement an automated, integrated feedback system. The free plan is a great entry point for testing its capabilities.
The primary limitation is the restriction on submissions and storage in the free version. Businesses with a high volume of client interactions, such as a busy car detailer, will likely need to upgrade to a paid plan to unlock its full potential.
- Price: Free plan available; Paid plans start from $21/month.
- Access: Formsite Customer Feedback Form
Customer Feedback Form Templates Comparison
Choosing the Right Template to Amplify Your Customer's Voice
Selecting the ideal customer feedback form template is a pivotal decision, marking the first step towards building a truly customer-centric business. Throughout this guide, we've explored a diverse landscape of tools, from straightforward, downloadable documents on platforms like Etsy and ProBizTemplates to highly sophisticated, analytics-driven platforms such as Qualtrics and Testimonial Donut. The key takeaway is that there is no single "best" solution; the right choice is entirely dependent on your specific business context, technical capabilities, and overarching strategic goals.
For service-based professionals like car detailers or mortgage brokers just beginning to formalise their feedback process, a simple, customisable template from Microsoft Create or a visually appealing option from Etsy Australia offers a fantastic starting point. These resources are low-cost and easy to implement, allowing you to gather valuable insights without a significant investment of time or money. However, as your business scales, your needs will inevitably evolve.
From Data Collection to Strategic Action
For established digital agencies or growing accountancy firms, the focus shifts from merely collecting feedback to actively integrating it into your operational rhythm. This is where dedicated platforms like Typeform, Jotform, and Snapforms truly shine. They offer powerful automation, deep customisation, and robust integration capabilities, allowing you to connect feedback directly with your CRM or project management tools. This transforms feedback from a static collection of comments into a dynamic, actionable asset that can drive meaningful improvements to your services and client relationships.
Key Considerations for Your Final Decision
As you weigh your options, consider these critical factors before making your final selection:
- Integration Capabilities: How well does the tool connect with the other software you use daily? Seamless integration is crucial for automating workflows and avoiding manual data entry.
- Scalability: Will the chosen solution grow with your business? A free plan might suffice today, but consider the features and pricing of higher-tier plans for the future.
- Customer Experience: The form itself is a customer touchpoint. Choose a tool that offers a clean, intuitive, and mobile-friendly user experience to maximise completion rates.
- Analytical Power: What do you plan to do with the data? If you need to analyse trends, segment responses, and generate detailed reports, prioritise a tool with strong built-in analytics.
Ultimately, implementing a customer feedback form template is about more than just data collection; it’s about opening a dialogue with your clients. By giving them a clear and accessible channel to share their thoughts, you demonstrate that their voice matters. This not only equips you with the insights needed to refine your offerings but also fosters loyalty and solidifies your reputation as a business that genuinely listens and cares.
Ready to move beyond basic forms and automate your entire feedback and testimonial collection process? Testimonial Donut is specifically designed to help service-based businesses in Australia effortlessly gather and showcase customer praise. Start turning your happy customers into your most powerful marketing asset by exploring Testimonial Donut today.
