Best Testimonial Collection Software in 2025: Use These Tools to Automate Reviews for Businesses using AI & AI Agents

The Internet is now almost 4 decades old, and advertising feels like it’s been around since the Stone Age. At this point, we’re hardwired to ignore anything that smells like a sales pitch. We tune pop-ups, ads, and email blasts out automatically.

Testimonials, though, are bulletproof.

They don’t feel scripted. They don’t shout. They simply show real people talking about real experiences. That’s why they work. And in today’s noisy market, they’re one of the few things that still cut through.

But collecting and managing testimonials, especially at scale, isn’t easy. Chasing down happy customers, asking for permission, formatting quotes, editing videos, it’s a logistical mess if you’re doing it manually.

But technology in 2025 always has the solution, and today we’ll discuss the best testimonial collection software that makes a difference. These platforms automate the outreach, capture written and video testimonials, and keep everything organized and permission-safe. 

Key Features to Look for in Testimonial Collection Software

Ease of Use and Setup

The best platforms have intuitive dashboards, templates, and drag‑and‑drop widgets so you can launch campaigns in minutes. Look for user-friendly interfaces and built‑in guides (some tools even use AI chat assistants) to walk non-technical users through the process. 

Fast setup means your testimonial service can be up and running without developers. For example, Testimonial Donuts’ onboarding wizard lets a local service business start collecting feedback right away with prewritten request templates.

Multi-Format Support (Video & Text)

Your software should handle both written and testimonial video content. Video support is key: it allows customers to record short interviews or quick on-the-spot clips from their phones. 

Modern tools even auto-transcribe video to text so you can search or repurpose quotes. 

An AI transcription agent could be used to convert videos to captions or extract key phrases. This ensures no testimonial is “locked” in a video: it can be repurposed in blogs or social posts via the text.

Integrations & Automation

Look for built-in connectors or APIs so you can tie testimonials into your workflow. Good software integrates with email, SMS, CRM and e-commerce systems (Shopify, Stripe, etc.) and supports Zapier/Make/n8n. 

These integrations mean AI agents or no-code automations can run your campaigns: e.g. an AI email sequence that follows up with happy customers and asks them to record a short video on a provided link.

Customization & Branding‍

You’ll want full control over how testimonials look. The platform should let you customize colours, fonts, logo, and messaging so that testimonials match your brand. White-label widgets (without platform logos) make testimonials feel seamless on your site. 

Many tools include pre-built themes or AI-driven design suggestions so your testimonials always look polished. Also, check if it allows customizing forms or questions (especially for videos) to guide customers.

Moderation & AI Assistance‍

It’s crucial to moderate incoming content. Choose software with flexible approval flows (you can approve or auto-publish positive feedback). Some platforms offer AI moderation: for example, they can auto-flag negative or irrelevant content and even summarize themes in feedback. 

AI feedback analysis tools “gather, analyze, and present valuable insights from customer feedback” automatically. In practice, this means an AI agent could scan submissions to highlight top quotes or warn your team if a testimonial veers off-topic or contains a complaint.

Pricing & Scalability‍

Consider your budget and growth. Many options offer free or low-cost plans for startups (Testimonial Donut has a free tier with basic features). Higher tiers usually unlock more requests, seats, or advanced features (like unlimited videos or a dedicated account manager). 

Ensure the software can scale to handle more customers, reviews per month, or multiple business locations. Check if they charge per testimonial, per seat, or by volume of orders/requests, and whether usage-based pricing or bulk discounts apply for large clients.

Top Software for Collecting Testimonials (Comparison & Reviews)

VideoAsk

What it does best‍

Typeform’s VideoAsk lets you connect with customers in a highly personal and interactive way through video. Whether it’s for testimonials, feedback, or lead qualification, the platform creates a conversational experience that feels more like FaceTime than a form.

Who it’s ideal for:‍

Perfect for marketing teams, customer success managers, and online businesses that want authentic, engaging feedback or testimonials, especially from camera-friendly users. Great for creators and coaches, too.

Key features:

• Record and send "videoasks", short video-based surveys, via email, a direct link, or website embed.
  
  
• Customers respond with video, audio, or text, one question at a time.
  
  
• Every response is transcribed automatically, making quotes searchable and usable for written testimonials.

Pricing

• The free plan includes up to 20 minutes of video interactions per month.
  
  
• Paid plans range from $24 to $50/month and offer between 100 and 200 minutes/month, branding customization, and advanced workflows.

Pros:

• It's a highly interactive experience that lets you ask questions via video, making feedback feel personal and conversational.
  
  
• Respondents just click a link and reply with video, audio, or text, no app downloads or signups required, creating a frictionless experience for users.
  
  
• You can Customizable flows. Unlimited steps (on paid plans) allow you to design multi-step interactions, surveys, or follow-ups.
  
  
• Invite team members (up to 10 on higher plans) to collaborate on responses and workflows.
  

Cons:

• Just 20 minutes/month, which runs out quickly if you're collecting multiple testimonials.
  
  
• Creating advanced flows requires configuring multiple screens and steps, which can overwhelm new users.
  
  
• Interaction tracking is built-in, but lacks in-depth reporting; serious analysis requires exporting data.
  
  
• Respondents can’t download or share their submitted videos directly from the interface.

Testimonial Donut

What it does best‍

Testimonial Donut makes collecting and showcasing testimonials nearly effortless. With multi-channel outreach and AI-powered automation, it helps businesses turn satisfied customers into powerful advocates, without manual follow-ups or clunky interfaces.

Who it’s ideal for‍

Perfect for small to medium-sized service-based businesses that want a clean, automated way to gather social proof. Ideal for agencies, consultants, SaaS startups, and local businesses that need simplicity without sacrificing power.

Key features

• Automates testimonial requests via email, SMS, or even voice calls.
  
  
• Customizable request templates to match your brand’s tone and style.
  
  
• Easily import existing Google Reviews to one dashboard for central management.
  
  
• Lightweight, SEO-optimized testimonial widgets, embed text or video reviews without slowing down your site.
  
  
• AI features detect replies and trigger smart follow-ups if users haven’t responded.
  
  
• “Record your story” links can be embedded in emails to collect self-serve video testimonials.
  
  
• Supports integration with Zapier and n8n for triggering testimonial requests from any CRM or e-commerce platform.

Pricing:

Free plan available (includes TD branding on widgets) and a premium $29/month tier to remove branding and unlock advanced features. 

Pros:

• Extremely easy to set up, even non-tech users can launch in minutes.
  
  
• Multi-channel automation (SMS, email, voice) ensures higher response rates.
  
  
• All plans include unlimited testimonials, widgets, and support.
  
  
• No complicated pricing tiers, just free or pro.
  
  
• Great performance: lightweight widgets won’t bog down your site.
  

Cons:

• A newer player in the space lacks the brand recognition or enterprise integrations of older platforms.
  
  
• The free version includes Testimonial Donut branding on widgets.
  
  
• Limited native integrations (though Zapier/n8n fills the gap well).

Testimonial.to

What it does best

Testimonial.to streamlines the process of gathering, managing, and displaying testimonials, whether they’re text, video, or pulled from social media. It’s lightweight, fast, and no coding is required to go live.

Who it’s ideal for‍

Best for small businesses, solopreneurs, agencies, and WordPress users looking for a quick, no-fuss way to collect social proof and display it beautifully. Especially great for marketers who want results fast without a developer.

Key features

• Instantly create a branded testimonial landing page and share it via email, SMS, or social media.
  
  
• Accepts video, text, and audio submissions, no login required for users.
  
  
• Includes embeddable display widgets like the “Wall of Love” or single video embeds, and customize the layout and theme to match your brand.
  
  
• One-click social proof import from platforms like Google, G2, LinkedIn, X (Twitter), TikTok, YouTube, Vimeo, and more.
  
  
• Built-in dashboard acts like a social proof inbox, manage, edit, and publish in one place.
  
  
• Download submitted videos in high quality (MP4).
  
  
• Embed with just a line of HTML on platforms like Shopify, Webflow, WordPress, Carrd, Framer, Squarespace, and more (100+ supported).
  
  
• Optional AI-generated case studies and automated follow-ups (on paid tiers).

Pricing:

Free trial, then monthly plans (one-time site license or SaaS plans) roughly starting with $21/month for basic, higher for unlimited. 

Pros:

• Setup is lightning-fast, create a testimonial page in under 2 minutes.
  
  
• No coding required, even for widget embeds or custom domains.
  
  
• The central dashboard makes testimonial management feel like using an inbox.
  
  
• Strong cross-platform integration: from social media to Zapier and REST APIs.
  
  

Cons:

• Video limits on free and lower-tier plans.
  
  
• Fewer design customization options than high-end enterprise platforms.
  
  
• Lacks deep in-house AI tools (some AI features are limited to premium tiers).
  
  
• Focused more on collection/display—less suited for full-scale reputation management.

Boast 

What it does best

Boast is a video review tool built for growing teams and agencies that need deep automation and advanced organization. With standout features like 4K video support and powerful email/SMS workflows, it’s ideal for turning customer stories into compelling marketing assets.

Who it’s ideal for

Perfect for growth-stage companies, digital agencies, and enterprises that want long-form, high-impact video testimonials backed by automation. If you need to run multi-touch review campaigns and showcase polished testimonials at scale, Boast fits the bill.

Key features

• Boast boasts of High-quality content capture. Its video testimonial service gives you up to 15 minutes in 4K resolution—ideal for case studies or in-depth feedback.
  
  
• You can automate feedback campaigns using SMS and email drip sequences, with optional reminders and recurring requests (monthly/quarterly).
  
  
• Includes advanced form builder, like conditional logic, multi-page formats, and branded templates for NPS, CSAT, CES, and more.
  
  
• Use embeddable, mobile-friendly widgets (cards, carousels, floating layouts) to display testimonials across your site.
  
  
• Edit videos, organize responses with tags/locations/staff, and track engagement with built-in analytics.
  
  
• Manage feedback from multiple sources—text, video, or photo—in a single place.

Pricing

Basic pricing starts at $50/month, and other plans range from $100-200/month when paid yearly.

Pros:

• Elite testimonial video production quality (up to 4K) and long-form support—great for serious testimonials.
  
  
• One of the most powerful automation engines in this space: Sequences allow multi-step, timed feedback requests with recurring logic.
  
  
• You can personalize forms, widgets, and even request logic with tags, conditions, and themes.
  
  
• Share approved content to Facebook automatically and connect to Google Reviews seamlessly.
  

Cons:

• Pricing is steep for startups or small teams.
  
  
• Complex setup—Sequences and form logic may take some effort to master.
  
  
• Heavily optimized for video; not as lightweight or fast as simpler, text-focused tools.
  

Vouch

What It Does Best:

Vouch transforms how teams produce and manage video content, especially for employer branding and recruitment. Its AI-powered platform streamlines every step of the video creation process—from recording and editing to distribution. 

The AI Editing Suite automates highlight clipping, summaries, scripts, and even hype reel generation, making it easy to create impactful content at scale.

‍

Who It’s Ideal For:

Vouch is primarily for mid-sized Businesses (100–500 employees) looking to strengthen their brand and enhance hiring efforts, large Enterprises (500+ employees) with global teams needing scalable, secure, and customizable video tools, and HR, Internal Comms, and Employer Branding Teams aiming to engage audiences with authentic, AI-enhanced storytelling.

Key Features:

• It’s an AI editing suite, and it automatically generates highlights, reels, and summaries from your video content.
• You also get Prompt-based AI scriptwriting with an in-app teleprompter for easy recording.
• Tailored to your organization for more relevant editing and insights.
• No caps on quality or quantity of video usage.

Pricing:

You can get a 14-day free trial, and then the starter plan starts from $15,000 per year. 

Pros:

• Significantly reduces time spent on manual editing.
• High-quality, brand-aligned video content creation at scale.
• Enterprise-level security and compliance.
• User-friendly, even for non-video experts.

Cons:

• Higher entry price point may be prohibitive for small businesses.
• Feature-rich platform may require onboarding time for full adoption.

Senja

What It Does Best:

Senja simplifies the process of gathering and displaying customer testimonials, both video and text. With features like customizable collection forms, automated video transcription, and sentiment analysis, it enables businesses to harness social proof efficiently. 

The platform also offers various widgets and "Walls of Love" to showcase testimonials across websites and social media.

‍

Who It’s Ideal For:

If you’re a Freelancer/Creator, looking to build trust and credibility through authentic testimonials, or a small to medium business, aiming to enhance your online presence with customer feedback, Senja could be a good option. 

Marketing Teams and agencies managing multiple clients and requiring organized testimonial management can also use it.

Key Features:

• Videos are transcribed automatically for easy review.
  
  
• It does sentiment analysis by understanding customer sentiments to highlight positive feedback.
  
  
• With its Widgets & Walls of Love, you can display testimonials using various templates and designs.
  
  
• You can import Existing Testimonials and bring in testimonials from over 30 platforms.
  

Pricing

You can get a free plan for up to 15 testimonials, and then the Starter plan starts at $29/month.

 Pros:

• User-friendly interface with quick setup.
  
  
• Comprehensive tools for collecting and displaying testimonials.
  
  
• Supports both video and text testimonials.
  
  
• Flexible customization and branding options

Cons:

• Limited to 15 testimonials on the free plan.
  
  
• Advanced features like API access and multi-language support are only available on higher-tier plans.
  
  
• Additional costs for extra seats and projects on the Pro plan.

How to Choose the Best Software

Picking the right testimonial tool is like choosing the perfect backpack for a trip,  it depends on where you’re going and what you’re carrying. You wouldn’t haul a 70-litre pack on a weekend getaway, and you wouldn’t bring a tote bag to hike the Alps.

If you’re running a big brand or an e-commerce shop with lots of traffic, go for the heavy-duty gear: platforms like Trustpilot or Yotpo are built for scale and come loaded with extras like SEO tools and deep integrations.

But if you’re a solo founder, agency, or local business? Don’t overcomplicate it. Testimonial Donut will get you what you need fast, without eating up your time or budget.

Now, think about your format. If video is your jam, you want faces, voices, personality — tools like VideoAsk or Boast are built for that. If you’re mostly collecting written testimonials, Trustpilot, NiceJob, or Testimonial to can be decent bets.

Also, be real about volume. How many testimonials do you actually expect each month? Some platforms limit how many requests you can send, so make sure the plan fits your growth.

And don’t forget your tech stack. If you live in your CRM or rely on an ERP, pick a tool that plays nice with it. Look for strong API or Zapier support.

Need to send invites by SMS? Tools like Boast and Endorsal have your back. Want everything white-labeled? Make sure branding is customizable.

Bottom line: Match the tool to your style, your stack, and your workflow. Try a couple out, see what fits, and don’t get stuck with gear you’ll outgrow.

Tips to Maximize Your Testimonial Software

• Ask at the Right Moment

Timing matters. Trigger requests when customers are happiest, right after delivery, a successful service, or positive feedback. Set your CRM or automation tool (Zapier, n8n, Python) to send a friendly email or text a day or two later, with a direct link to your testimonial form or video prompt. Keep it personal and simple.

• Make It Stupid Easy

Friction kills responses. Use short forms or one-click “record now” links. Let people shoot video on their phone, no studio, no stress. Give clear, simple prompts and tell them it’ll only take 2 minutes. If they don’t reply, send a gentle SMS reminder after a few days.

• Use Rewards (Wisely)

A little incentive can go a long way. Offer a discount, giveaway entry, or early access in exchange for a testimonial. Automate the thank-you, send loyalty points, a coupon code, or a follow-up email when they hit submit.

• Show It Off

Don’t just collect testimonials, use them. Drop video clips on your homepage or in ads. Create a dedicated testimonials page. Use sliders or widgets that auto-update whenever you approve a new one. The goal: turn every great story into visible social proof.

• Automate the Boring Stuff

Set up workflows to push new testimonials to Slack, social media, or your CMS. Use tools like n8n or simple scripts to keep things moving. Nothing should sit unseen in a database; publish fast, reuse often.

• Let AI Do the Heavy Lifting

Feed testimonials into AI (like GPT-4) to turn raw quotes into polished case studies, blog posts, or social snippets. Some teams even build n8n + AI flows that auto-pick the best soundbites. Saves time, boosts output.

• Automate Publishing & Alerts

Use your software’s features or an external workflow. For example, build a simple Python or n8n workflow that checks for new testimonials and (a) posts them to your Slack channel for review, (b) auto-posts to LinkedIn or Facebook (if the tool doesn’t do it for you), or (c) automatically updates a Google Sheet or CMS with the new testimonial text. 

This way, no testimonial gets forgotten, and you can quickly reuse the content in newsletters or presentations.

• Leverage AI for Content Creation

AI agents (like GPT-4) can help repurpose testimonials. For instance, feed a transcript into an LLM to draft a customer story blog post or social snippet. Some teams even set up an n8n + AI workflow (as shown in n8n’s example) to extract and highlight the most engaging quote from longer feedback automatically. 

This frees your marketing team from sifting through raw input, the AI pulls out “the best soundbite” for you.

Final Thoughts

With so much changing in tech, you don’t just need another tool, you need a workflow you can trust. One that runs in the background, captures real feedback, and keeps up with how fast everything else is moving.

The right testimonial platform isn’t just about collecting praise, it’s about building a system. One that automates requests, integrates with your stack, and adapts as AI keeps evolving. You shouldn’t have to chase updates or rework your process every time a new feature drops.

So pick a tool that fits your flow, handles the heavy lifting, and grows with you. What matters most is that your software works without you constantly working on it.

Set it up once. Let it run. Watch your happy customers do the marketing for you.

Ready to streamline your testimonials? Check out Testimonial Donut!